ecommerce Tag

Did You Forget Something? The Rise Of The Abandoned Shopping Cart

Around two-thirds of consumers spend up to two hours a day shopping online, only to suddenly exit the website before making the actual purchase. For those of us who register by email with particular retailers, a friendly reminder, ‘did you forget something?’ Might pop up in our inboxes shortly after exiting the screen. It seems many of us are ‘abandoning our shopping carts.’ The issue is growing, and is faced by a growing number of retailers across all sectors. Professor Michael Nicholson, Professorial Fellow in Marketing at Durham University Business School, addresses...