digital advertising Tag

Mar 24 2020

COVID-19 Drives Media Consumption Up, Yet Ad Sales Are Plummeting

Twitter and the New York Times are crucial, but advertisers are pulling away. Expect to see that across media. The coronavirus pandemic has made Twitter more valuable than ever to its users. But that spike in interest isn’t doing anything for Twitter’s ad business, which is in free fall — because of the pandemic. You can expect to see that story unfolding throughout the media business in the months to come. Here are the numbers: Twitter’s daily usage has jumped by 23 percent this year as people flock to the service, over and...

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