How We Work

Initial Discussion

You’re looking for assistance with digital marketing. Possibly you need a website. Maybe you have a website, but it needs improving, or your customers just aren’t finding it. Perhaps your website is fine but you need help building a social media presence that engages with existing and potential customers.

Whatever your digital marketing needs, we’re here to help. We don’t think of ourselves as a service provider, we prefer to use the term investor. We’re with you for the long-haul, and we only succeed when you succeed.

But to do that we need to get to know you and your business. We ask you questions about your goals and your capabilities, your customers and your competitors. We identify the challenges faced by your business, and prepare a solution to help you overcome them.

They say a journey of a thousand miles begins with a single step. For us the journey towards a successful partnership starts with a coffee and a chat.

Project Planning

Once you’ve accepted our proposal it’s time to flesh out the details. At this stage we’ll talk through the project plan and schedule, confirm responsibilities and deliverables, and discuss the approval process. We’ll review your existing content, and provide feedback on additional requirements. For graphic design work or photography beyond our capabilities we can recommend reputable local suppliers.

On larger projects we may convene a strategy workshop for key stakeholders and audience members. This allows us to deep dive into your brand, objectives, customers and KPIs, and make sure that everybody is on the same page.

By the end of this stage we’ll have the first draft of your digital marketing strategy, which will guide the rest of the process.

Content Development

Content is as important as design, often more so, but is frequently overlooked. We believe that content drives design, and not the other way round.

For website design we’ll compile relevant and search engine-friendly copy, and craft the information architecture that determines what copy goes into each page, and how these pages should be linked.

For SEO we’ll conduct keyword research for your industry, and audit your existing website in terms of content, load speed, and responsiveness. Online advertising also hinges heavily on keyword research, and we’ll identify the demographics that we want to target, and the most effective platforms for doing so.

Social media platforms differ greatly in terms of how they display and prioritise content, so one of our first tasks is to repurpose your content for each platform, to maximise impact.

Production

Armed with the necessary content, we now set to work on the production phase of your project. We carry out all design and development work in-house, and we don’t outsource unless we absolutely have to (if we need specialist technical development for example). If we do outsource any of the work we handle all third-party communication, so that you only have to deal with one point of contact throughout the project.

We involve you in discussions on direction wherever appropriate, and we’ll share preliminary mock-ups and prototypes with you on a regular basis. We encourage quick, honest feedback so that we can incorporate any necessary adjustments immediately.

Review & Launch

Once the project deliverables are considered to be market-ready, we conduct a thorough review with your team, as well as any relevant external stakeholders. This involves proofreading copy, checking user experience, and testing functionality across multiple devices and browsers. Based on feedback we then fine-tune and move to the launch phase.

Depending on the nature of your project, the launch itself could be a big bang, or a series of strategic steps. Traditional marketing theory supports the idea of learn-measure-build, but this approach takes time, and we tend to favour the Lean Startup model. Launching a minimum viable product (MVP) as early as possible in the process, facilitates continuous improvement through customer feedback and iterative development.

We’ll help you decide which approach to adopt for your product or service, and support you throughout the launch stage.

Support

Digital marketing is an iterative process, and regardless of the project, we remain by your side to continuously refine and improve your efforts.

Your digital marketing strategy needs to be flexible. As we better understand your customers, the means of communication that we utilise evolve. As your business grows, your objectives, and how they are prioritised, shift.

On website design projects, we guarantee to fix any bugs that arise post-launch free of charge. And as your online presence expands we offer maintenance plans for ensuring the design and content remain relevant and up to date.

SEO is constantly evolving, and we stay on top of trends to ensure that your competitive advantage is maintained. Likewise we monitor online advertising to ensure that your message resonates with your audience, and that your budget is appropriate.