Traditional marketing is largely one-sided – businesses push out ideas and customers passively receive them – but digital marketing, and in particular social media marketing, is much more interactive. Social media marketing is best thought of as a conversation, rather than a message. Customers share and discuss everything from news articles to pet photos, and as businesses we can choose to join a conversation to drive brand awareness or address customer concerns, or start our own conversation and let customers do the marketing for us.
Early social media marketing focused mainly on the organic distribution of content, but several platforms now offer a much more focused approach to advertising to customers. Facebook in particular harvests so much data on its users that if you have a product aimed at a niche market Facebook can help you target exactly the right audience with your ad. There are many social media platforms, and we focus on the most prominent. However, depending on the nature of your business, some of the smaller sites may be just as important. We can help you with social media marketing on as many or as few platforms as necessary to deliver on your strategy.