Search Engine Marketing

Paid Search & Display Advertising Options For Your Business

The primary benefit of digital marketing over traditional marketing is the ability to target potential customers, and track their behaviour with incredible precision. Nowhere is this more effective than Search Engine Marketing (SEM). Search Engine Marketing allows us to measure exactly when a user clicks on your ad, where they saw it, and what they did after they clicked on it. This allows instantaneous optimisation of our digital marketing strategy, and maximisation of ROI. We offer support with three main types of SEM – search advertising, display advertising, and remarketing.

Search Engine Marketing:
Search Advertising

Search Advertising is the placement of advertisements on search engine results pages, based on key words and phrases. Ads are sold on a pay-per-click (PPC) basis, which means that you pay only when somebody clicks your ad, and the order in which ads appear is determined by the maximum PPC that each advertiser wants to pay. The precise nature of your ad will vary depending on your need, and can incorporate links and customer reviews as well as text. Ads appear at the top and bottom of search results.

search advertising
display advertising

Search Engine Marketing:
Display Advertising

Display Advertising is similar to search advertising, but ads appear on third party websites, and you will see these across the web. Unlike search ads, which appear based on search terms, display ads may be determined by the content of the page, or by your individual search or browsing history. For example, if you search for Nike trainers online you may well see ads from shoe retailers for weeks to come. At Mosaic we can help you build both search advertising and display advertising into your digital marketing strategy.

Search Engine Marketing:

Remarketing is a great way to get started with display marketing, and serves as a gentle reminder to visitors to reengage with you. Using a special tracking code your ads will be shown to users that have previously visited your site, based on their initial activity. For example, suppose you operate an travel booking site, and you want to follow up with potential customers who searched for, but did not book, flights to Paris. Remarketing lets you deliver an ad for that specific product to that core set of customers.


Need help setting up a Search Engine Marketing campaign?