The primary benefit of digital marketing over traditional marketing is the ability to target potential customers, and track their behaviour with incredible precision. Nowhere is this more effective than Search Engine Marketing (SEM). Search Engine Marketing allows us to measure exactly when a user clicks on your ad, where they saw it, and what they did after they clicked on it. This allows instantaneous optimisation of our digital marketing strategy, and maximisation of ROI. We offer support with three main types of SEM – search advertising, display advertising, and remarketing.