Digital Marketing is evolving exponentially, in many cases disrupting traditional marketing methods, and because of a sense of urgency to keep up, and the self-service nature of many online platforms, the temptation for a lot of small businesses is to jump right in without building out a proper digital marketing strategy. However, being digital just for the sake of having an online presence is not the solution. A business, no matter its size, needs a clear and consistent digital marketing strategy that creates a return on investment. Failing to do so will often result in lost opportunities.
Building the strategy starts with questions. Who is your target market? How do you intend to be perceived by that market? How does your market use digital technology? The answers to these questions differ greatly from one business to another, so there is no one-size-fits-all approach here. Nor is there a digital marketing strategy template that you can download and apply to your business. At Mosaic we divide your strategy into three distinct components: your Business, your Customers, and your Marketing. The goal is to develop a cohesive digital marketing strategy that encompasses all three.