Content Marketing is the creation of articles and media that drive brand awareness, secure new customers, and generate revenue. Publishing content to your website, posting it on your social media platforms, and building it into your email marketing campaigns, is easy. The difficult part is coming up with the content in the first place!
Good content is valuable to customers, especially if it’s authentic, authoritative and answers a question. Done right, there is no need for a hard sell here. And of course, well-written content also benefits your search engine optimisation efforts, provided that it’s original and not recycled from other sources – search engines will easily pick up on replicated content, and disregard it.
There is no hard and fast rule as to how often you post new content, and it very much depends on the size and nature of your business. However, suffice it to say that the more high quality content that you can develop, the better.
By developing great content for your business we help you answer customers’ questions, guide them on their journey, and become a trusted and reliable source of information, enhancing your online reputation.