The range of digital marketing services available to businesses today can be overwhelming. In this section of our website we cover the main services that we offer, but it’s important to keep in mind that your business needn’t utilise every available channel. More often than not our work together will start with developing or reviewing your digital marketing strategy, and at this stage we will determine which digital marketing services are most appropriate for your business.
Search is the primary source used when making a decision to purchase something online. This applies to everything from hotel rooms to insurance, vehicles to food and beverage. And we’re not just talking about individual consumers, the same is true of high-level business decision makers.
Starting, therefore, with the website, usability and visibility are key. Your business needs a digital presence, and while social media platforms are important, nothing gives you greater flexibility with content than a website. Your website needs to be user-friendly and load quickly, particularly on mobile devices. It also needs to be easy to find, which is where digital marketing services such as search engine optimisation (SEO) and search and display advertising come in.
Email marketing, while not as effective as it once was, can still enhance a digital marketing campaign, but it must be mobile. Social media too remains important for many brands, and is a great vehicle for content marketing, though users are growing weary of sensational and questionable content, and businesses must ensure that they offer content that is both relevant and valuable. For more information on the digital marketing services that we offer please explore the links below.