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Jul 04 2017

Applying the Lean Startup Model to Digital Marketing

The traditional model of new product development (NPD) follows a five-step methodology of opportunity identification, customer understanding, concept development, process design, and refinement/implementation. While logical, the process is often made unnecessarily lengthy. The idea comes quickly, but developers then take months, years even, perfecting the product without ever actually showing it to a prospective customer...

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