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Digital Marketing News

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Mosaic / Digital Marketing News
Mar 24 2020

COVID-19 Drives Media Consumption Up, Yet Ad Sales Are Plummeting

News
by Mosaic
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Twitter and the New York Times are crucial, but advertisers are pulling away. Expect to see that across media. The coronavirus pandemic has made Twitter more valuable than ever to its users. But that spike in interest isn’t doing anything for Twitter’s ad business, which is in free fall — because of the pandemic. You can expect to see that story unfolding throughout the media business in the months to come. Here are the numbers: Twitter’s daily usage has jumped by 23 percent this year as people flock to the service, over and...

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Dec 31 2018

Against Type

News
by Mosaic
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A deliberately hard-to-read font might be the answer for memory lapses. If you struggle to recall what happened in Finnegans Wake, help may be at hand. A team of scientists and designers at Australia’s RMIT University have created a new font that promises to improve readers’ recall by applying the principle of ‘desirable difficulty’, whose central premise is that the more effort we put into grasping information or ideas, the more likely we are to retain them. Accordingly, the new Sans Forgetica font is deliberately hard to read. Individual characters have missing...

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Jul 04 2017

Applying the Lean Startup Model to Digital Marketing

News, Strategy
by Mosaic
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The traditional model of new product development (NPD) follows a five-step methodology of opportunity identification, customer understanding, concept development, process design, and refinement/implementation. While logical, the process is often made unnecessarily lengthy. The idea comes quickly, but developers then take months, years even, perfecting the product without ever actually showing it to a prospective customer...

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Jun 30 2017

Did You Forget Something? The Rise Of The Abandoned Shopping Cart

News
by Mosaic
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Around two-thirds of consumers spend up to two hours a day shopping online, only to suddenly exit the website before making the actual purchase. For those of us who register by email with particular retailers, a friendly reminder, ‘did you forget something?’ Might pop up in our inboxes shortly after exiting the screen. It seems many of us are ‘abandoning our shopping carts.’ The issue is growing, and is faced by a growing number of retailers across all sectors. Professor Michael Nicholson, Professorial Fellow in Marketing at Durham University Business School, addresses...

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Mosaic is a digital marketing agency based in Saint Lucia, in the Eastern Caribbean, specialising in marketing strategy, website design, SEO and online advertising.
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